Fantastay is an effort to disrupt the holiday home scene with a slick edit of villas and apartments in Dubai’s best neighborhoods.

The specialty is a storied experience for travelers seeking authenticity.

Aimstyle came up with the name Fantastay, a combination of ‘Fantastic,’ the highest hotel rate, and ‘stay,’ which refers to the homey feel the brand brings.

The contemporary brand identity concept is typography-based with a luxury-flavored icon that communicates the brand positioning and strategy.