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Brand Identity Direction

Fantastay is an effort to disrupt the holiday home scene with a slick edit of villas and apartments in Dubai’s best neighborhoods.
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Brand Identity Direction

The specialty is a storied experience for travelers seeking authenticity.
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Brand Assets

Aimstyle came up with the name Fantastay, a combination of ‘Fantastic’, the highest hotels rate, and ‘stay’ which refers to the homey feel the brand brings.
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Creative Direction

The contemporary brand identity concept is typography-based with a luxury-flavored icon that communicates the brand positioning and strategy.
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