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Moxxie Brand Identity

Moxxie is an equestrian apparel brand seeking to establish a new vision of moving away from the uniform looking styles to a more modern, fun, spirited and fashionable everyday attire
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Brand Identity Direction

Moxxie clothing is for the high fashion millennials who lead an active lifestyle; from riding to running their daily activities
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Creative Direction

Moxxie was created to introduce a new, fun and edgy brand for the active horse riders who want their everyday clothing to reflect and express their personalities.
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Branding & Outfit Approach

Moxxie clothing empowers innovation, design, and creativity to provide total consumer satisfaction and expression
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The Reflection

Empowering innovation, design and creativity to provide consumer satisfaction through quality and variety
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