The United Arab Emirates National Day, also known as the Spirit of the Union, is two days away. Large-scale events take place all around the United Arab Emirates to commemorate the day the seven emirates came together as one. Brands must boost their marketing game during holidays in the Middle East and elsewhere. The UAE's National Day is one of the most important Arab holidays for all businesses. Marketers need to know how to best position their brand to take advantage of the abundant opportunities presented around the country by this significant national holiday.
There are five main points to keep in mind when sending well-wishes to your Emirati fans:
1. Content:
a. Visual
Create visuals with a patriotic message. Use the colors of the UAE flag or a symbol of the UAE. Having visually appealing, high-quality photographs increases engagement significantly when publishing on Instagram. In the spirit of the UAE's national day, look for the relevant hashtags.
Additionally, the UAE National Day has its webpage; you can find official guidelines for this year's celebrations. In the example below, you will see how we have utilized UAE's Flag and colors in its social media post.
b. Written:
Today celebrates the unity of the seven Emirates; thus, it's especially important to share a meaningful post in honor of the occasion. The statement should be celebratory, expressing gratitude and patriotism for the country, culture, and heritage is honored. The government has designated "Spirit of the Union" as the topic for this special day to emphasize unity among the Emirates.
2. Language
Due to the significant expat population and cultural diversity in the Emirates, a wide variety of languages are spoken throughout the country. While Arabic is the official language, English is also commonly spoken. A message in both languages is recommended due to the importance of the day and the intention of honoring the Country and its People.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the crown prince of Dubai, uses Arabic and English on his Instagram account (@Faz3- 'Fazza'- One who helps) to significant effect.
3. Tag Companies, Individuals & Locations
A simple but often-overlooked approach to boost your visibility in search results is using tags and geotags, which you can do across all platforms.
a. Company/People
Most government agencies and UAE leaders have social media accounts since the UAE is digitally modern. You can acquire an overview of the 7 Emirates from the UAE Government and decide if you wish to tag any members of the ruling family.
b. Geotagging
Spectacular shows will be happening across the 7 Emirates; social media will be bursting with coverage of firework displays and other events throughout the holiday period. Geotagging will ensure that you are discovered, especially when prospective followers search event venues and the like.
The Dubai Fountain, Burj Khalifa, The Beach - JBR, Bluewaters Island, AlSeef, The Pointe, and The Global Village will host UAE National Day celebrations.
4. Engagement
Building a loyal fanbase for your company requires active participation. There is simply no explanation. Social media is a great way to interact with your audience, including the Rulers of the UAE and government agencies. Devote at least 30 minutes to this task every day of the holiday weekend. Spending time interacting with virtual relatives is essential if you want to get the benefits of social networking.
5. Hashtags
Social media hashtags are still a great approach to reaching specific audiences. Do keyword research to determine which will bring in the most traffic. Do SEO research. Make sure your hashtags are relevant and follow each platform's rules. More hashtags may appear spammy to algorithms. For now, follow these hashtag limits: Facebook: 3-4, Instagram: 30, Twitter: 2, LinkedIn: 5. Arabic hashtags will increase your visibility in this case.
UAE National Day Hashtags:
#uaenationalday #uaenationalday51 #myuae #uaecelebrates #myuaememories
Relevant UAE Hashtags:
#UAE #DXB #DXBlife #mydxb, #dxbtraveller #Dubai #MyDubai #DubaiLifestyle #DubaiStyle #DubaiEvents #BurjKhalifa #BurgAlArab #InstaDubai #VisitDubai #InstaUAE #DubaiDiaries #DubaiLuxury #DubaiLove #DXBcool #GoodLifeDubai #CreativeDXB #DubaiSocial #Emirates #DubaiNights #cityscape #expo2020 #ThisIsTheUAE
When should you start marketing? You must be strategic, posting early but on time. Your company must find the right time to send its marketing message to avoid being lost in the crowd - about three weeks before is optimal. To be ready, start creating content weeks before the deadline!