Search engine optimization (SEO)
is the process of improving the quality and volume of web tra ffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search fi eld
How can you build your website in a way that will please both your visitors/customers?
How can SEO help your web presence become more profi table? You need search engine optimization (SEO)
Services:
There are a number of SEO services which can help improve the organic search engine rankings of a website. These services include, are not limited to, on page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services, find ranked highly by the search engine
What Search Engines Are Looking For?
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for.
So how is relevance determined?
Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information
that's available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
High Return on investment (ROI): SEO brings you a higher Return On your Investment than any comparable form of marketing. Driven visitors are targeted and interested in your business already.
SEO benefi ts
Targeted Traffi c: SEO increases the number of visitors who are actively searching for your service or product.
Customer Acquisition: Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
Catch all customers: SEO attracts highly targeted traffi c to particular pages on your site. Every service or product page that you off er can be the page that the searcher arrives at, making your site as wide as possible to catch all potential customers. Every keyword related to your business gives you an opportunity to bring traffi c to your site.
Go International: Target the local market or international market. Sell anywhere and everywhere around the world.
Measurable: Track, monitor and improve your website. Your website analytics is a goldmine of information and can tell you so much about your business, and your products, and most importantly learn about your audience.
Cost-E ffective and E fficient: SEO is among the most cost-eff ective ways of marketing, and e fficient, bringing enduring and targeted customers to your doors, at lowest rates.
Competitors are always optimizing to overtake others Search Trends and keywords are dynamic and changing over time, it’s a re ection of people’s behaviors.